Notice: The goal of Whole in One Health is to provide our users with full control over their health data and information while also keeping that information private and protected. This Privacy Policy details how and why user health information is protected, used, shared, or collected for our users. In addition, this Privacy Policy outlines user choice in terms of how your data is used or shared, how you are communicated with, and other data considerations.
Fortified Health Inc., doing business as Whole in One Health, (“W1,” “We,” “Our,” or “Us”) values your privacy and is committed to protecting the privacy of Our users of Whole in One Health mobile application (the “App”). W1 offers a variety of content and services through the App, the Blog, https://blog.w1.health, and the Store, https://shop.w1.health, (collectively “Services”). This Privacy Policy explains how We collect, use, and protect your personal information (“Personal Data”). We encourage you to read this Privacy Policy as well as our Terms of Use (“Terms”) and Data Usage Policy (“Data Use”) found at https://w1.health/terms-of-use and https://w1.health/data-use.
W1 and all associated Services and systems, including registration, are housed on servers in the United States. If you are located outside of the United States, please be aware that information We collect (including cookies and device data) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws and principles, including your data subject rights, may not offer the same level of protection as those in the country/region where you reside or are a citizen. By using Our Services and providing information to Us, you consent to the transfer to and processing of the information in the United States and, unless otherwise stated in this Privacy Policy, We use this consent as a legal ground for that data transfer. You may be asked for your explicit consent to this data transfer as part of account creation.
Note to Residents of the European Union: In order to comply with the requirements of the European General Data Protection Regulation (GDPR) for our European consumers and users, this Privacy Policy outlines the legal bases on which We process your Data and provides other information required by the GDPR. Further country/region specific information for Our European users is outlined in section 7a.
Please read this Privacy Policy carefully, as your access to and use of the Services signifies that you have read, understand, and agree to all terms within this Privacy Policy. If you do not agree with any part of this Privacy Policy or Our Terms, please do not access or continue to use any of the Services or otherwise submit your Personal Data to Us.
1. Personal Data
Personal data (“Personal Data”) is information which can be used to identify you, directly or indirectly, alone or together with other information and includes Health and Wellness Data (as defined in section 2b).
We may create deidentified or anonymous data from your Personal Data. This includes the exclusion of data components (such as your name or email address) which make the data personally trackable to you. Our use of deidentified or anonymized data is not subject to this Privacy Policy but is consistent with applicable data protection laws and regulations (e.g. HIPAA and GDPR), and the data is not used in a way intended to or anticipated to harm users or individuals.
2. Purpose of Collecting Information
2a. When you register for an account or interact with our Services.
W1 collects Personal Data when you use or interact with our Services, including when you register for a W1 account, use Services, or otherwise interact with Services (e.g. by browsing through the content available on the Services). This Personal Data may include full name, age, photo, date of birth, gender at birth, email address, phone number, username and password, payment information, certain cookies and network identifiers.
2b. When You input Health and Wellness Data manually or use or interact with a connected device or app.
“Health and Wellness Data” is a type of Personal Data which includes the data that you provide via manual entries, but also the data collected from Apple Health, Google Fit, electronic health records (“EHRs”) and any other information source which you elect to connect with the Services. Health and Wellness data can include data related to your medical records, menstrual cycle data, menopausal data, sleeping data, diet data, social data, stress level and stress management data, height, weight and weight measurements, heart rate, blood pressure data, glucose data, cholesterol data, hearing and vision data, biometric data, diagnoses, symptoms, and a variety of other health metrics. We collect Health and Wellness Data to provide the Services and to tailor features and services to your interests and goals including insights, data sharing and analytics, symptom tracking suggestions, and research recommendations.
When you use a device that is connected to the internet, such as activity trackers or other wearables which interact with the Services, We collect Health and Wellness Data to enhance your experience with the Services. We may also collect certain information about the device or product such as the serial number, Bluetooth address, UPC, or other device-related information. This information may be collected in order to enhance our App’s performance and features, or to communicate with you about new App features or promotions.
2c. When you communicate with us or sign up for promotional materials.
We collect Personal Data when you communicate with us or sign up to receive promotional materials or information (“Messages”) via email, text messages, and push notifications. When you sign up for a new account, you are consenting to receive Messages. You may change your election to receive Messages within the App, at Profile/Data and Privacy. As long as you have elected to receive Messages, We may use your Personal Data and other information to:
You can manage your communication preferences in your account settings within the App at Profile/Data and Privacy.
2d. When you engage with our online communities
We may collect your Personal Data when you engage with our online communities. This includes when you click on advertisements, interact with our social media pages, submit content, or otherwise enter information into comment fields, blogs, or community forums sponsored by or affiliated with the Services.
2e. When you access third party products and services
We may allow you to register and pay for third-party products and services or otherwise interact with another website, mobile application, or Internet location (collectively “Third Party Sites”) through our Services, and We may collect Personal Data that you share with Third Party Sites through our Services.
2f. When We leverage and/or collect cookies, device IDs, location, data from the environment, and other tracking technologies
We may collect Personal Data using cookies and other technologies such as device IDs, advertising IDs, geolocation, HTML5 local storage, Flash cookies, and IP addresses. We specifically use browser cookies for different purposes, including cookies that are strictly necessary for functionality and cookies that are used for personalization, performance/analytics, and advertising.
2g. When We aggregate or centralize data.
W1 may use Personal Data in combination with federated AI in order to create anonymized learning updates, which are then used to improve the central AI model.
2h. When We provide you geographically relevant Services, offers, or advertising
We may use general location data to provide you Services, offers or advertising that are relevant to your general location.
2i. When You ask Us to customize our Services
We use photos, videos, and other Personal Data to customize our Services to you.
2j. When We comply with legal requirements or obligations, law enforcement, and for public safety purposes
We may use Personal Data in order to comply with laws, regulations, court orders, or other legal obligations, or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms, this Privacy Policy, our Data Use policy, or agreements with third parties, or for crime-prevention purposes.
3. Data Sharing
Your data is your data. We do not share your Personal Data with third parties without your consent, except as described below:
3a. Third-Party Service Providers
W1 may use third-party service providers to assist with various aspects of its operations (“Vendors”), including, but not limited to, payment processing, marketing and communications. For example, W1 may use a third-party email marketing service to send promotional emails to users who are opted in to receive them. W1 takes reasonable steps to ensure that any third-party service providers it engages with are reputable and comply with applicable privacy and data protection laws.
By using the Site and/or App, you acknowledge and agree that W1 may share your Data with its vendors for the purpose of providing and improving the Services.
3b. Legal Disclosure of Data
W1 may disclose your Data if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright law), in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement activity.
W1 also reserves the right
4. Data Security
We implement robust security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.
4a. Security Through Third-Party Services
W1 takes reasonable measures to ensure that your Personal Data is securely transmitted to and from third-party service providers, using industry standard protocols. However, please be aware that no method of transmission is one hundred percent secure, and W1 cannot guarantee the absolute security of your Personal Data.
5. Data Retention
W1 retains your Personal Data only for as long as necessary to provide the Services, comply with legal obligations, and resolve any relevant disputes. Your Personal Data is retained as long as your account is active. Once your account is deleted, We will delete your Personal Data within 90 days. Personal Data which has been anonymized and aggregated may be retained for a longer period of time
6. User Rights
You may decline to share your data with W1, in which case W1 will not be able to provide some of the features and functionality of the App. To use the App while limiting disclosure of Health and Wellness Data which may be identified as yours, you may use the App by disclosing an email address which cannot be attributed to you. W1 will not be held responsible if this email address is attributed to you by other parties.
6a. Data Deletion
You have the right to request that your data be deleted by W1 at any time. We may retain certain data as required by applicable laws or for legitimate business purposes, where permitted by applicable laws, even if your Personal Data is deleted. Your data may remain in the system backups for a limited period of time.
7. Legal Requirements
W1 complies with applicable data protection laws, such as the General Data Protection Regulation (GDPR) if you are located in the European Union (EU), and the General Data Protection Law (LGPD) if you are located in Brazil. You may choose not to provide W1 with your Personal Data. However, if you choose not to provide your Personal Data, you may not be able to enjoy the full range of Services.
7a. Residents of the European Union and the United Kingdom
If you reside in the European Union, under the General Data Protection Regulation you have certain rights to the Personal Data which W1 has collected about you. To exercise your rights to your personal data, contact us at legal@w1.health. Subject to applicable law, and in exceptional circumstances only, We may charge for this service and We will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law.
7b. Residents of Brazil
Legal Basis For Processing
We may rely on consent and/or other valid legal bases to process your Personal Data. Such legal bases may include: the legitimate interest of the controller or third party; for compliance with a legal or regulatory obligation by the data controller; for the execution of a contract; for regular exercise of rights in court, administrative or arbitration proceedings.
W1 takes steps to keep your Personal Data accurate and up to date. If you reside in Brazil, according to the LGPD, you have certain rights to the Personal Data which We have collected about you. To exercise your rights, contact us at legal@w1.health. We will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law.
8. Age Restrictions
W1 is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children without verified parental consent. If We become aware that We have collected data from a minor without parental consent, We will take the necessary steps to delete that data or information.
9. Changes to This Privacy Policy
We may make changes to this privacy policy from time to time in order to reflect changes in our practices for operational, legal, or regulatory purposes. We will notify you of any changes by posting the updated Privacy Policy at https://w1.health/privacy and sending an email to the email address associated with your W1 account.
10. Effective Date, Date Last Modified
This Privacy Policy is effective as of September 9, 2025. This Privacy Policy was last updated as of September 9, 2025.
11. Contact Us
If you have any questions or concerns regarding this Privacy Policy or use of your personal information, you can contact Us at legal@w1.health.
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